StrongPoint enters into partnership with OPI in the US & Canada

June 5, 2019

StrongPoint, the Nordic Market Leader for E-Commerce Logistics Solutions, is pleased to announce that it has entered into a partnership agreement with Optical Phusion, Inc. (OPI), USA.

OPI is a leading enterprise mobility integration provider offering application-based solutions for the retail marketplace and one of Zebras largest and most successful reseller on the North American market. The agreement gives OPI, the right to resell, support and market StrongPoint’s E-Commerce Logistics Suite in North America.

Recent market analysis shows that online grocery sales in the North American market is growing at approximately 35% from 2017 to 2018, bringing 2018 online grocery sales to USD 24 billion (representing 3% of the USD 800 billion total grocery market in 2018).

Keeping this pace, it is estimated that the online share of total grocery sales will reach over 10% by 2023 – making the North American market highly interesting for an E-Commerce Logistics expert such as StrongPoint.

“We have been looking for a partner to promote our state-of the art E-commerce solution in North America for some time now” says SVP for E-Commerce at StrongPoint, Göran Thörn. “OPI, with their strong retail focus, is a perfect partner for us. We are seeing a real breakthrough in Europe with our flexible last mile solutions, offering our customers’ customer a multitude of ways to get their goods delivered (such as pick-up in store and/or lockers, drive thru, home delivery or even curb side delivery). The partnership with OPI is now giving us the opportunity to increase our presence into the US & Canada as well.

Rich Valarioti, President of Optical Phusion, Inc. states, “StrongPoint offers OPI the opportunity to assist our customer base with a solution that bridges the gap between e-commerce and brick & mortar stores by providing a product that will interface directly with the customer. This agreement is a vote of confidence in the group’s ability to market and sell retail technology solutions in the US and Canada as we have established strong market presence and effective distribution channels across the region. This will enable us to gain a bigger market share going forward.”

Jacob Tveraabak, StrongPoint’s CEO, states “We have pointed out E-commerce as one of three focus areas forward for StrongPoint. This agreement underpins the focus on E-commerce. The strong interest and desire by OPI to promote our products in North America provides further proof that our E-commerce software solutions holds a high quality standard.”

For additional information please contact:
Jacob Tveraabak, CEO StrongPoint
Phone +47 90 82 13 70 or Amanda Cremon, Marketing Director, StrongPoint
E-commerce Phone +46 709 41 67 87