Executive Management
Jacob Tveraabak
CEO

Jacob Tveraabak was previously the CEO of Miklagruppen (Bavaria Nordic), director of business development at Rema 1000 and with McKinsey & Company for 12 years. He is also the co-founder of abobil.no. Tveraabak has MSc degrees from the Norwegian School of Economics and Bocconi University.
Tel: +47 90 82 13 70
E-mail: jacob.tveraabak@strongpoint.com
Marius Drefvelin
CFO

Marius has been a group CFO of several international tech companies, including five years at the listed company Techstep ASA. Prior to this, he has been a financial advisor in the transaction teams of Deloitte and KPMG, as well as an investment manager at Jebsen Asset Management AS.
Drefvelin holds BSc degrees in Finance and Economics from the University of Utah and is a Certified European Financial Analyst from the Norwegian School of Economics.
Tel: +47 95 89 56 90
E-mail: marius.drefvelin@strongpoint.com
Knut Olav Nyhus Olsen
SVP People & Organization,
Marketing and Communication

Knut Olav N. Olsen was previously the
position as Chief People Officer in Canal Digital, Telenor Satellite and Telenor Pakistan. Previously also working as CHRO in Skanska and EVP in ISS Facility Services. Olsen holds a master’s degree in law and a finance degree from the University of Bergen, with additional management training from IMD and INSEAD. He is the co-founder and board member of Terrosa Consulting.
Julius Stulpinas
SVP Technology and
Supply Chain

Julius Stulpinas has 15 years of experience within StrongPoint related companies, leading and transforming sales, service, product development organizations and teams. He has MSc degree of Engineering from Kaunas University of Technology and MBA from a consortium of Baltic Management Institute, HEC Paris, NHH Norwegian School of Economics and Copenhagen Business School.
Chris Mackie
SVP E-commerce

Chris Mackie’s experience is broad and spans Supply Chain, Retail, Workforce, eCommerce and Delivery Management. He has over 20 years of IT software experience and over 10 years proven experience of building and leading organisations for companies such as Metapack, Oracle and Blue Yonder. Additionally he has worked
operationally for ASDA (Leading UK Grocery Retailer) where he worked in stores, regionally and for Asda Grocery Home Shopping.
Tel: +44 (0) 7942901601
E-mail: chris.mackie@strongpoint.com
Gisle Elvebakken
SVP Norway

Gisle Elvebakken has worked in sales and management for large Nordic IT-companies such as Visma, Atea and Visolit for over 20 years. Elvebakken holds BSc International Marketing from BI Norwegian Business School. He holds 39,329 shares and 250,000 options in StrongPoint.
Tel: +47 41 63 79 92
E-mail: gisle.elvebakken@strongpoint.com
Magnus Rosén
SVP Sweden

Magnus Rosén has more than 20 years’ experience from retail in various management roles, including the role as business director e-commerce at ICA. Magnus have throughout his career predominantly worked with retail management,
business development and technology development in the grocery retail space.
Tel: +46 706812062
E-mail: Magnus.Rosen@strongpoint.com
Rimantas Mažulis
SVP Baltics

Rimantas Mažulis has 15 years of experience in retail technologies within StrongPoint. During that time, he held various positions in retail solution design & development area. Rimantas Mažulis holds a degree of Engineering Informatics from Kaunas University of Technology (2004) and currently in progress with Executive MBA (2022) master’s degree by a consortium of Baltic Management Institute, HEC Paris.
Tel: +370 685 84426
E-mail: rimantas.mazulis@strongpoint.com
Lorena Gómez
SVP Spain

Lorena Gomez has extensive experience in managing and scaling sales in the retail sector across Europe and has been sales director for the retail technology division at HMY Group, a company she has been with since 2006. Since 2014 she was responsible for the newly formed Retail Technology division at the Group level. Lorena Gomez holds a degree in Industrial Design Engineering from the University of Zaragoza and a Master’s degree in Innovation Management.
Tel: +34672755764
E-mail: Lorena.Gomez@strongpoint.com
Steve Smith
SVP UK & Ireland

Since graduating from a Business and IT Management degree Steve has spent his
career in the Retail and Banking sectors specialising in project deployment across various territories. Starting in the UK and Ireland his experience extended Eastern Europe and Australia, completing project delivery in multiple countries simultaneously. Steve has been with ALS for sixteen years, the last eight of those years on the Board of Directors.
Tel: +44 (0) 7977 578 917
E-mail: Steve.Smith@als.global