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Executive Management

Jacob Tveraabak


Jacob Tveraabak was previously the CEO of Miklagruppen (Bavaria Nordic), director of business development at Rema 1000 and with McKinsey & Company for 12 years. He is also the co-founder of Tveraabak has MSc degrees from the Norwegian School of Economics and Bocconi University.

Tel: +47 90 82 13 70

Marius Drefvelin


Marius has been a group CFO of several international tech companies, including five years at the listed company Techstep ASA. Prior to this, he has been a financial advisor in the transaction teams of Deloitte and KPMG, as well as an investment manager at Jebsen Asset Management AS.

Drefvelin holds BSc degrees in Finance and Economics from the University of Utah and is a Certified European Financial Analyst from the Norwegian School of Economics.

Tel: +47 95 89 56 90

Knut Olav Nyhus Olsen

SVP People & Organization,
Marketing and Communication

Knut Olav N. Olsen was previously the
position as Chief People Officer in Canal Digital, Telenor Satellite and Telenor Pakistan. Previously also working as CHRO in Skanska and EVP in ISS Facility Services. Olsen holds a master’s degree in law and a finance degree from the University of Bergen, with additional management training from IMD and INSEAD. He is the co-founder and board member of Terrosa Consulting.

Tel: +47 40 01 08 88

Julius Stulpinas

SVP Technology and
Supply Chain

Julius Stulpinas has 15 years of experience within StrongPoint related companies, leading and transforming sales, service, product development organizations and teams. He has MSc degree of Engineering from Kaunas University of Technology and MBA from a consortium of Baltic Management Institute, HEC Paris, NHH Norwegian School of Economics and Copenhagen Business School.

Tel: +370 652 41928

Chris Mackie

SVP E-commerce

Chris Mackie’s experience is broad and spans Supply Chain, Retail, Workforce, eCommerce and Delivery Management. He has over 20 years of IT software experience and over 10 years proven experience of building and leading organisations for companies such as Metapack, Oracle and Blue Yonder. Additionally he has worked
operationally for ASDA (Leading UK Grocery Retailer) where he worked in stores, regionally and for Asda Grocery Home Shopping.

Tel: +44 (0) 7942901601

Gisle Elvebakken

SVP Norway

Gisle Elvebakken has worked in sales and management for large Nordic IT-companies such as Visma, Atea and Visolit for over 20 years. Elvebakken holds BSc International Marketing from BI Norwegian Business School. He holds 39,329 shares and 250,000 options in StrongPoint.

Tel: +47 41 63 79 92

Magnus Rosén

SVP Sweden

Magnus Rosén has more than 20 years’ experience from retail in various management roles, including the role as business director e-commerce at ICA. Magnus have throughout his career predominantly worked with retail management,
business development and technology development in the grocery retail space.

Tel: +46 706812062

Rimantas Mažulis

SVP Baltics

Rimantas Mažulis has 15 years of experience in retail technologies within StrongPoint. During that time, he held various positions in retail solution design & development area. Rimantas Mažulis holds a degree of Engineering Informatics from Kaunas University of Technology (2004) and currently in progress with Executive MBA (2022) master’s degree by a consortium of Baltic Management Institute, HEC Paris.

Tel: +370 685 84426

Lorena Gómez

SVP Spain

Lorena Gomez has extensive experience in managing and scaling sales in the retail sector across Europe and has been sales director for the retail technology division at HMY Group, a company she has been with since 2006. Since 2014 she was responsible for the newly formed Retail Technology division at the Group level. Lorena Gomez holds a degree in Industrial Design Engineering from the University of Zaragoza and a Master’s degree in Innovation Management.

Tel: +34672755764

Alex Eveleigh

SVP StrongPoint ALS UK & Ireland

Alex Eveleigh has over 15 years of experience working in the grocery retail industry, holding senior positions at Asda, Aldi and Ocado. In these roles he led teams across various domains, including in-store operations, online grocery fulfillment, automation and robotics. Most recently, he served as the VP of Business Development & Strategy and as the Director of Growth at Takeoff Technologies, a grocery e-commerce automation company, where he oversaw sales, strategy development, implementation, and operations.

Tel: +44 7800 569512