StrongPoint chosen to support implementation of Pricer Digital Labels for East of England Co-op Stores

StrongPoint, a leading retail technology provider, is pleased to
announce that the UK grocery retailer, East of England Co-op, has chosen to
implement Pricer’s cloud-based platform, Pricer Plaza, and digital labels in all
its 120+ food stores.

The installation of the digital infrastructure across all 120+ stores will be
managed by StrongPoint’s UK business unit, StrongPoint ALS. The electronic shelf
labels will be installed by East of England Co-op, with initial support from
StrongPoint ALS for installation documentation and on-site supervision.

The roll-out follows a successful multi-store trial conducted by StrongPoint ALS
and Pricer AB.

“We are extremely proud to announce the largest to date electronic shelf label
project in the UK. This underscores the benefits of Pricer’s infra-red based
technology for grocery retailers. We look forward to starting the roll-out and
the start to a long term and mutually beneficial partnership with such a forward
thinking grocery retailer,” said Alex Eveleigh, SVP StrongPoint UK & Ireland.