(Oslo, Norway, 20 October 2020) StrongPoint, a leading retail technology provider, announced today its new logo and the start of a broader brand redesign. The new logo reflects the renewal of StrongPoint as a company.
The decision to change StrongPoint’s logo reflects the changes that are happening within the company following the announcement of the 2025 strategic ambitions last February which outlined a three-step approach to a significant organic revenue increase and improvement in profitability.
StrongPoint has over 35 years’ experience working closely with retailers to understand their pain points and designing innovative technology-based solutions to solve them.
Today, retailers are under unprecedented margin pressure from renewed competition and need to respond to customer demands for more online grocery shopping options. This has led to an increased interest from retailers for technology-based solutions to boost their stores’ productivity, make online shopping more efficient and providing alternative delivery and pick-up options.
“We launched our 2025 strategic ambitions in early 2020 and we wanted to communicate the change in direction through our brand identity. The logo change is the first step in this broader branding process as we look to grow and focus on retail technology solutions,” said Jacob Tveraabak, Chief Executive Officer of StrongPoint.
The new logo better represents who StrongPoint is, the value we bring to our customers and our unique approach. We are dedicated to serving retailers and our priority is offering world-class products and solutions to our customers.
The international roll-out of the new brand identity will be phased in over the coming months.
VIDEO – StrongPoint adopts new logo