Leading Norwegian grocery retailer orders 80 MNOK of Pricer Electronic Shelf Labels from StrongPoint
Published: 6. September 2023
(Oslo, September 6, 2023) StrongPoint has today signed an agreement with one of the largest grocery retailers in Norway, to update its current installation of Pricer Electronic Shelf Labels (ESLs) to the new next generation ‘SmartTag Power+’ version in the majority of its stores. The value of the contract is approximately 80 MNOK.
The leading Norwegian grocery retailer is a long-standing StrongPoint customer and is replacing their current ESLs, which were installed by StrongPoint, with the next generation product from Pricer.
“I am very proud that our long-standing Norwegian grocery retail customer continues to choose Pricer and StrongPoint for their ESL technology needs. We have been working with both Pricer and the grocery retailer for decades. This new agreement is a testament to the continued trust and relevance of StrongPoint as a key long-term partner to grocery retailers in Norway,” said Gisle Elvebakken, SVP StrongPoint Norway.
“The penetration of technology in grocery retail is only increasing, irrespective of the broader economic environment. Although we are seeing some delays in certain markets regarding major investment decisions, this new order from a leading Norwegian grocer is a perfect example of the long-term trend illustrating how grocery retailers continue to embrace the next generation of business-critical technologies. ESLs are just one of many grocery retail technologies that offer essential efficiency savings to the retailer while improving the customer experience,” said Jacob Tveraabak, StrongPoint CEO.
The rollout of the project is expected to begin in H1 2024 and be completed in 2024.