Believe it or not: a 64% Increase in Picking Efficiency is not a Fairy Tale

May 31, 2018

Read the story of improved efficiency and customer service with a better picking solution at ICA Maxi Lindhagen.

The Challenge

When ICA launched their e-commerce platform in 2014, the picking and delivery of orders was supposed to be handled by each respective ICA store separately. The chosen picking solutions included paper picking or picking using terminals but without integration to the POS or Backoffice systems.

One of the ICA stores, ICA Maxi Lindhagen in Stockholm, was originally offering their service only to business customers but aimed to extend the offer to private customers as well. In order to meet the demand with the old solution, more personnel would have had to be hired, driving the workforce cost up a lot. Instead, the store decided to look for a better, more efficient solution.

The Solution

StrongPoint Cub delivers a solution that integrates the e-commerce platform with the back office systems. Together with the user-friendly application in hand-held terminals, this makes the process much more efficient.

This Pick&Collect solution delivers what ICA is looking for. Today, Pick&Collect is the dominating picking solution for food in the Swedish market.

Pick&Collect simplifies the management for everyone who works in the e-commerce industry. By using a web-based centralized system, it allows to administrate and pick orders locally in stores or separate storages. Through this unique systematic design, every individual store or storage in which items are picked, can individually create the handling process tailored to the store’s own layout and conditions. Differences in size, local variations or assortment can be easily adjusted to.

Pick&Collect gives all possibilities to effectively manage e-commerce with picking options through different locations. It is the centrally administrative system combined with all the local advantages!

The Result

“Since the implementation of Cub’s system, the staff works faster than expected and picks an average of 295 products per hour. Through order statistics, the employees can face the demands of high order frequencies.”, says Lisa Rister, Head of Online Sales at ICA, and continues, “Now they can also pick groceries in three different zones. Frozen products, chilled products or dry food items, and even different orders at the same time – all of this is possible now”


Do you want to read more about CubLink Pick&Collect?

Click here to learn more about e-commerce solutions like Pick&Collect.

Find out about StrongPoint’s e-commerce Logistics Suite here.

Click here to read the full artice about how ICA Maxi Lindhagen improved their E-commerce

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