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Peaches and lettuce drive your profit

Published: 29. January 2016

Over 65% of your customers purchase decisions are made on impulse inside your store. By creating eye-catching fruit and vegetable displays, you will significantly increase the impulse purchases of your customers. Achieve astonishing fruit and vegetable displays by stacking and arranging your items according to some easy to remember principles and you will see your revenues rise.

Mist and mirrors

Misting the produce will keep them hydrated, and they will thereby have a longer shelf life and keep their weight. In addition misted produce looks even more desirable. Some stores use mirror walls behind the produce to make the displays look bigger.

The Right Lightning Decreases Shrinkage

Nothing brings out the appearance of freshness and colours in fruit and vegetables like correct lighting. Though you have to be careful; traditional fluorescent lighting increases food deterioration, will accelerate the ripening process and cause premature wilting, spoilage and shrinkage. The only lightning you should use is a balanced spectrum and low UV emission. By changing your light, the shelf life of your produce is extended by 50%.

Read more about how you can improve inventory control and provide a better customer experience here

Different Textures Look Irresistible

Varying the textures and sizes of the produce helps create visual interest. Put pineapple besides grapes and cabbage next to tomatoes, for example. For a more artistic expression, you can put some of the items in baskets made of natural materials. Shiny apples look great in a barrel, for instance, and smaller things as ginger and physalis are easier to find in a little basket.

Mixing Colours is Always a Winning Display

The simplest way to add visual impact to your produce displays is to use all of the contrasting and inherent colours of the fruit and vegetables. Start with the warm colours, and then repeat blocks of different colours. It will not only appear more tempting to your customers; it will also encourage them to scan the entire display and the more time spent looking at the produce, the higher the chance they will buy.

Offer a Wide Range of Products

As most purchase decisions take place in the store, it is advisable to provide an excellent selection of fresh produce. Although there is no fixed rule, a relatively well-supplied grocery store should carry around a range of 20 different fruits and 30 types of vegetables. A wide variety of fruit and vegetables ecnourages impulse behaviour. Consider the neighborhood your store is in and the people that live there. Perhaps there are certain fruits or vegetables that would be especially attractive.

Put the Produce at the Beginning of the Store

The produce section is often the first customers see when they walk through the doors of a grocery shop. It is a good idea, since fresh vegetables and fruit look appealing and makes the customers assume that all your merchandise are fresh and, therefore, continue into the store. However, if it looks unpleasant, they might take the decision to shop elsewhere. So, put some effort into planning how to display your produce and make it as appealing as you can.

Cross Merchandise is Smart

Grouping produce that go well together is logical to your customers. (You can still arrange the items in colours.) By putting lettuce, tomatoes and other salad ingredients in the same location and then adding related items like salad dressings and herbs, you will increase your sales.

Pile the Produce in Varying Heights

Full shelves will always look more attractive. If you use slanted shelves, the displays will always look plentiful – and less produce is required to create that look. To increase the effect, you can place mirrors back the top shelf. The varying heights in the display will also provide a better overview for your customers.

Keep Recipes Near

To have recipes in supermarkets is common practice. However, why not place a block with tear-off recipes in front of the product that is included in the recipe; root vegetable gratin, apple pie or strawberry juice. This increases the chance for spontaneous purchases.

Have an Offer of the Week

Offers are always useful for increasing sales. Take the opportunity to always have some kind of special offer on the season produce.

Remember the Information Signs

Adequate signs are essential components of successful produce merchandising. Put them distinctly in front of each product and not too small. It should be easy to find the information; accurate prices, full product description, units of measure, country of origin and organic or non-organic. For further promotion, add nutritional information and cooking methods as well.

Interested to learn more about future solutions for your store? Download our guide “How to build the store of the future”.