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The Value of Keeping Control of Your Order Picking Process 

Published: 27. June 2025

In today’s grocery e-commerce environment, control is everything. The more you control your picking process, the more you protect your customer experience, operational quality, and long-term profitability. But gaining that control does not necessarily mean building your own platform from scratch. 

A flexible and modular API first solution gives you full visibility and ownership of how picking happens in your stores. It allows you to stay in control without overloading your development team or slowing down innovation. 

  1. Keep control over the entire fulfillment journey

The right solution gives you full visibility into who picks the order, what is picked, and how it is delivered. You are not reliant on third party services that may crowd your stores, frustrate shoppers, or make inconsistent substitution choices. 

Maintaining this level of oversight means you can meet your service standards every time without needing to build the system yourself. 

  1. Empower your store teams with tools you control 

Controlling your fulfilment system means you stay in charge of how your store teams work. It also gives your staff access to tools that are designed to support them in their day-to-day work. 

With a user-friendly and intuitive app that is quick to learn, stress is reduced, and staff can stay focused on both order fulfilment and supporting customers in store. A solution that works well in practice makes it easier to engage and retain frontline employees.  

  1. Choose only the features you want and stay flexible 

With an API first design, you can integrate only what you need. This could include labour forecasting, substitution logic, or last mile carrier support. 

You stay in full control of your technology stack and avoid costly, inflexible platforms that force you to adapt your business to the software rather than the other way around. 

  1. Keep full ownership of your data and insights 

All performance data and customer insights remain yours. You benefit from clear and transparent data use terms with no hidden clauses or revenue sharing models. 

You can analyze, compare, and optimize using your own metrics and your own business logic. 

  1. Adopt new features when it suits your operation 

Enhancements are shaped by real world retail needs. The solution needs to configure to fit your store setup, regardless the size or format. While updates are delivered regularly, you decide when and how to adopt new functionality. 

You can continue to evolve your fulfilment model without losing control or disrupting your team’s workflow. 

  1. Keep control while growing faster and smarter 

When you adopt the right platform, your development team can focus on strategic projects. You can roll out new capabilities quickly, avoid operational surprises, and deliver a consistent experience to every shopper. 

Maintain full control of your picking process. Shape it to fit your stores, your goals, and your schedule. 

Request a demo today and see how easily you can integrate a proven and flexible solution into your operation while keeping every key decision in your hands 

Learn more about StrongPoint’s award-winning Order Picking solution

Order Picking

StrongPoint Order Picking is the world’s fastest manual picking solution, with an average picking rate of 240 items per hour and peak performance reaching up to 350 items per hour. This cloud-based system is designed to maximise the efficiency and accuracy of in-store staff.

Learn more