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Breathe Technologies and StrongPoint ALS join forces

Published: 8. October 2025

Breathe Technologies and leading AutoStore provider StrongPoint are delighted to announce a strategic partnership that will provide retail and e-commerce businesses with a wider choice of intelligent automation and software solutions in the UK and Ireland.

The collaboration brings together StrongPoint’s expertise in state-of-the-art cubic robotic automation solutions alongside Breathe Technologies’ expertise in warehouse optimisation and intelligent software integration. The partnership means that Breathe Technologies and StrongPoint in the UK & Ireland will provide a broader range of automation solutions.

“We are genuinely excited about our partnership with StrongPoint,” said Ryan Missen, Business Development and Solutions Director at Breathe Technologies. “Our shared values, focus on innovation, and customer-centric approach make this collaboration a natural fit. Together, we’re giving our customers more choice, flexibility, and confidence in the solutions we deliver.”

James Palmer, VP of Automation, Robotics & Professional Services at StrongPoint, said:
“Partnering with Breathe Technologies is a powerful step forward for retailers and e-commerce operators in the UK and Ireland. By combining StrongPoint’s proven leadership in AutoStore and automated fulfilment with Breathe’s expertise in intelligent warehouse optimisation, we can offer customers a broader range of scalable, future-ready solutions. Together, we’re enabling retailers to accelerate automation, increase resilience, and unlock new levels of efficiency across their supply chains.”

About Breathe Technologies

Breathe Technologies Limited, established in 2009 at Sci-Tech Daresbury, helps businesses maximise their warehouse efficiency through intelligent automation. The company delivers complete integration solutions that connect automated systems with existing infrastructure, optimised by its Orquestr8 software platform for streamlined operations.

An expert team and extensive partner network result in bespoke systems that deliver fast return on investment for customers.  Orquestr8 is the proprietary software platform of Breathe Technologies.

https://www.linkedin.com/company/breathetech

About StrongPoint

StrongPoint is a grocery retail technology company that provides solutions to make shops smarter, shopping experiences better, and online grocery shopping more efficient. With approximately 500 employees in Norway, Sweden, the Baltics, Finland, Spain, the UK and Ireland, and together with a wide partner network, StrongPoint supports grocery and retail businesses in more than 20 countries. 

StrongPoint provides end-to-end e-commerce solutions, including in-store order picking, automated fulfillment (with AutoStore), click & collect temperature-controlled grocery lockers, and in-store and drive-thru grocery pickup solutions. The company also delivers a range of in-store technologies, such as electronic shelf labels, AI-powered self-checkouts, and cash management and payment solutions. StrongPoint is headquartered in Norway and is listed on the Oslo Stock Exchange.

https://www.linkedin.com/company/strongpoint-group