Vusion EdgeSense
The connected shelf edge platform, powered by Vusion, delivered by StrongPoint. EdgeSense is the next generation shelf‑edge platform that connects digital labels, sensors and in‑store devices through real time communication and intelligent rail technology. Designed to simplify operations, enable location‑aware services and reduce energy consumption, EdgeSense forms the foundation of a fully connected, data‑driven store environment. Geo-location enables seamless, anonymized tracking, personalized pricing, faster help via help buttons and proactive product suggestion in case of missing item.
Significantly improved productivity
EdgeSense provides instant visibility into product and inventory status directly at the shelf. Staff receive guidance on what tasks to prioritize and when, reducing manual routines and improving accuracy. This leads to quicker onboarding, more efficient workflows and better operational performance across the store.
Interactive shopper journeys
With precise indoor positioning and mobile connectivity, EdgeSense helps customers navigate the store and find products more easily. It delivers personalized promotions, allergy and health information, and other relevant content based on shopper behavior at the shelf. This creates an improved shopping trip that supports increased basket size.
Shelf-Edge intelligence
EdgeSense collects data on product performance, shopper movement and staff activity within the aisle. This provides a clearer understanding of how shelves perform throughout the day, enabling smarter decisions and more efficient operations. The insights enable improved merchandising, better allocation of labor and stronger in-store execution.
A platform for the future
EdgeSense is modular and scalable, evolving with retail digitalization. It integrates seamlessly with third‑party systems, supports planogram compliance and e‑commerce fulfilment, and adopts new features continuously. The energy‑efficient design significantly reduces battery footprint and supports sustainable store operations.
Key Features
Centralized, two-way communication
EdgeSense includes built in Bluetooth LE (low energy) connectivity for fast communication with digital labels, sensors and mobile devices. This enables responsive two-way interaction at the shelf edge and supports smarter, real-time store processes.
Precise indoor geolocation
EdgeSense provides accurate mapping of products, shelves and shopper movements. This supports location-based services, operational optimization and real time shopper engagement.
Innovative installation system
The secure click in, click out rail design ensures fast, stable and scalable installation of displays and IoT devices across all store formats. This enables you to scale and adapt quickly.
Integrated ecosystem
EdgeSense connects electronic shelf labels, Captana cameras and third-party sensors into one unified digital shelf infrastructure, forming the backbone of connected retail environments.
Sustainable power design
A single power source per rail significantly reduces battery footprint. EdgeSense also supports optional indoor solar technology to further lower environmental impact and increase long term efficiency.
VusionCloud intelligence
When paired with VusionCloud, EdgeSense gains real time geolocation, bidirectional beaconing and advanced software driven shelf applications, delivering a fully connected and data driven store experience.
Why StrongPoint and Vusion
StrongPoint delivers EdgeSense as part of our mission to digitalise Nordic retail with proven, scalable technologies. Together with Vusion’s world‑leading platform, we provide:
– A complete connected shelf edge solution
– Best‑in‑class ESL and digital rail infrastructure
– Seamless integration with StrongPoint’s in-store and e-commerce systems
– Local expertise, deployment and support
– Solutions designed for demanding Nordic retail environments
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