StrongPoint and Vusion chosen by Estonian grocery retailer Coop for the digitalization of their stores

The Electronic Shelf Labels will be rolled out in a portion of Coop Estonia’s stores. The project is scheduled to commence in the second half of 2026. StrongPoint Baltics will be the main contractor for the installations, service and support. The value of agreement excludes implementation and future technical support. 

Coop Estonia is the largest grocery retailer in Estonia, with approximately a 23% market share. It operates 320 stores and employs around 6,000 people. Coop also uses self-checkouts, a self-scanning solution, in-store collection point Vensafe and other solutions from StrongPoint. Coop Estonia was the first to introduce next-generation self-checkouts in the Baltics.

“This agreement represents a major milestone for StrongPoint. It reflects the confidence our long-standing customer places in our outstanding local Baltic team, built through a long-standing close partnership and a strong culture of customer intimacy. This is our first major Vusion Electronic Shelf Labels project following the launch of our multi-faceted partnership, and it demonstrates both the potential and the strategic importance of our collaboration with Vusion,” said Jacob Tveraabak, CEO of StrongPoint.

“Together with StrongPoint, we are supporting Coop in transforming store operations. We connect the shelf to digital workflows, enabling faster, smoother operations, while elevating in-store execution. The result is a more efficient, scalable model that better serves both store teams and customers. This milestone also reinforces our growing footprint in the Baltic region,” said Sébastien Fourcy, EVP EMEA at Vusion.

Learn more about shelf digitalization from StrongPoint

Vusion & StrongPoint

Vusion is the world’s leading innovator of retail IoT solutions to digitalize stores. Vusion revolutionizes in-store operations by transforming shelves into smart, connected assets. Together, StrongPoint and Vusion, help retailers transform and build efficient, data-driven and customer-focused store operations across the Nordics, enabling them to move faster, operate smarter and exceed shopper expectations. Through automation, real-time data and intelligent digital touchpoints, together we strengthen Store Operational Excellence, Data-Driven Commerce, Local eCommerce, Retail Media and Shopper Experiences. This includes capturing in-aisle shopper behavior to generate insights that optimize planograms, signage and product placement, while also enabling retailers to create new revenue through data driven retail media and communications strategies.

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