Baltic Retail Forum 2025 Lithuania
The future of retail starts here. Baltic Retail Forum 2025 is back – stronger, more inspiring, and full of new opportunities! This annual event, organized by StrongPoint, will bring together retail leaders, technology innovators, and forward-thinking visionaries from across the Baltic region for a full day of insights and engaging discussions.
When? November 12, starts at 9 AM
Where? AC Hotel By Marriott Vilnius, Vasario 16-osios 5, Vilnius
Today, retail is evolving faster than ever before: artificial intelligence, automation, cybersecurity threats, and rising consumer expectations are shaping a new reality. This forum is your opportunity not only to stay competitive, but to be part of the change. What will we explore?
Cybersecurity challenges – how to protect your business in a digital world
The trajectory of technological progress – from automation to AI
The impact of internal and external factors on the retail sector
Conference content and speakers
All presentations will feature simultaneous interpretation from English to Lithuanian and vice versa.
Petter Fahlström
Director of Operations at Truesec
Wartime Cyber Defense
The “new normal” is far from normal: Hybrid war, cyber weapons spilling over to criminals, hacktivists and crowd-sourced cyber soldiers. Following the war in Ukraine and the new administration in the US, a new world order is being established and a perfect storm for cyber risk is growing. How do you navigate the current threat landscape, what are the emerging threats and how do you hold the line?
If you want peace, prepare for war: How do you defend in the boiling threat landscape of 2025?
Vytenis Šimkus
Investment Strategist at Swedbank
What are the markets telling us about retail and consumer trends?
Trade wars are redrawing global supply chains, while growing competition from China is putting pressure on Europe. At the same time, the accelerating global credit cycle appears to be driving a new phase of business activity. What are the stock, bond, and commodity markets signaling about consumption prospects in the coming years?
Pere Rosell
GS1 Spain CEO
Beyond the barcode: QR Codes at the Point-of-Sale and Digital Labelling
Based on Spain’s experience, Pere Rosell will show how QR codes and digital labelling are reshaping the way consumers access product information and how businesses manage compliance and efficiency. He will discuss practical cases of implementation, the role of GS1 standards, and why these learnings are highly relevant for retailers and manufacturers in Lithuania as they prepare for the future.
Hanno Kallmeyer
Presales SE Manager Northern EMEA at NCR Voyix
Impact of the European Accessibility Act (EAA) on retail checkout
Discover how new accessibility rules are transforming self-service systems like kiosks and self-checkouts. Learn what changed in 2025, what it means for design, and how inclusive tech can boost both customer experience and business results. Plus, see real-world examples of how retailers are turning compliance into competitive advantage.
Linas Dabulskis
Chief Development Officer at iToDEV
The next retail superhero
Andrej Zajec
Technical Sales Executive at LS Retail
Improve security, privacy and reliability
Agnė Petrenaitė
Product Manager at Workis Retail
How to attract, recruit, and retain lower-tier employees?
Photo gallery
Check out the full photo gallery here
Forum partners
The event will be photographed and/or filmed, so please be aware that you may be featured in photos or videos of the event, and these photos or videos may be posted on publicly available social networks or media.